Services
I specialize in brand identity design. Below, you'll find a breakdown of the services most of my clients love. These are simply meant as guidelines and can be customised according to your individual needs. Please refer to the pricing section below to get an idea of my pricing philosophy.
Brand Discovery Call
This is an initial 30 min call that is all about getting to know you and your vision. I want to understand the bigger picture — what you’re all about and what you’re aiming to achieve. We’ll also get a sense of whether we vibe together! If we’re a fit, I’ll outline how I can help take your brand to the next level.
Duration: 30 mins | FREE
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Brand Identity: Foundation
Your go-to package if you're starting out and want to establish a strong foundation for your brand.
Brand Foundation Elements:
- Basic brand strategy: Research & definition of your brand positioning, target market, competitors, values, and personality
- Logo design: Includes 2-3 concepts, with up to 3 rounds of revisions to refine your final design
- Typography and color palette definition
- Social media template designs to keep your online presence consistent and engaging
- 2-3 brand mockups: See your new look in action with some real-world applications
- Simple style guide: A neat compilation of all the above to keep everything aligned
- Layout of business cards
- Logo design: Includes 2-3 concepts, with up to 3 rounds of revisions to refine your final design
- Typography and color palette definition
- Social media template designs to keep your online presence consistent and engaging
- 2-3 brand mockups: See your new look in action with some real-world applications
- Simple style guide: A neat compilation of all the above to keep everything aligned
- Layout of business cards
Deliverables:
- Monochromatic and colour versions of the logo, provided in various file formats (incl. bitmap & vector formats)
- Style guide defining usage rules of brand elements and social media templates (multi-page PDF)
- Branding mock-ups (PNG or JPGs)
- Print-ready layout files of your double-sided business cards (PDF)
- All copyright for your logo handed over to you
- Style guide defining usage rules of brand elements and social media templates (multi-page PDF)
- Branding mock-ups (PNG or JPGs)
- Print-ready layout files of your double-sided business cards (PDF)
- All copyright for your logo handed over to you
Duration: Approx. 3-8 weeks
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Brand Voice & Messaging
Defining your brand's core messages and tonality
We develop a unique brand voice that reflects your company’s personality and ensures clear communication across all channels. From mission statements to promotional copy lines, we create consistent, impactful messaging that meet your audience’s needs, ensuring every interaction feels authentic and strengthens your brand’s identity.
Brand Merchandise & Fashion
Transforming your brand into a lifestyle
We create tangible touch points that extend your cultural and creative values. Branded merchandise broadens your brand’s reach and naturally turns your customers into ambassadors. We focus on developing collectible items that people can take home, telling your brand’s story through sustainable production.
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Brand Guardianship
I offer ongoing, long-term brand-building support designed to ensure your brand grows strong and consistent over time. In this role I become a proactive partner in the evolution of your brand, using tools like audits, strategic updates, and ongoing creative oversight to ensure that your brand remains authentic, adaptive, and aligned with your long-term goals. See below for what this entails.
Comprehensive Brand Strategy
I develop a long-term brand strategy that evolves with your business. This in-depth planning ensures alignment between your brand’s vision, values, and market positioning as trends and customer needs shift. By continuously refining your strategy, I help your brand remain relevant, memorable, and effective in driving growth.
Visual Identity Development
Beyond the initial design, I oversee the ongoing development and direction of your brand’s visual identity, ensuring that it stays fresh and engaging while maintaining consistency. This includes revisiting logo usage, typography, color schemes, and overall design language to adapt to new platforms or market trends while staying true to your core identity.
Comprehensive Communication Strategy
Messaging is the backbone of brand consistency. I work with you to establish a clear communication strategy that guides how your brand interacts with its audience across all channels — from social media and advertising to customer service. This ensures your voice is consistent, impactful, and aligned with your brand values.
Brand Guidelines
I create and maintain detailed brand guidelines that define your brand’s identity, including visual elements like logos, fonts, colours, imagery, as well as your brand’s personality, mission, and values. This ensures that every internal and external representation of your brand is cohesive, professional, and aligned with your overarching strategy.
Duration: Ongoing | Retainer-based
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Pricing
Rather than using a one-size-fits-all approach, I tailor my pricing to fit each client. My cost is relative to the value that it will unlock for your business. This means corporate clients may pay more, while individuals or startups receive more accessible pricing. This approach allows me to work with a wide range of clients, ensuring everyone gets the support they need to build a strong brand.
- My MLE (minimum level of engagement) for new clients is €2.500
- A brand foundation package as outlined above is usually in the €2.500 - €7.500 range
- A brand foundation package as outlined above is usually in the €2.500 - €7.500 range
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Ready to chat?
Let's jump on a call and get your next big project off the ground!