About
I am a creative brand consultant and graphic designer with 15 years experience and proven track record in enabling and elevating brands in various industries. Using a diverse skillset of creative, strategic and operational expertise, I have the ability to provide creative vision and then execute on it, developing raw ideas and inspirations into real world brand experiences.
Proud of my  non-linear and multidisciplinary career, I have filled many roles in my life, having founded fashion labels, lead creative teams, worked independently as creative director,  designer, consultant, mentor and more. I see myself as a hybrid practitioner, both structured and highly creative, merging an acute sense of style and trends with a strategic approach and good understanding of business needs.
Considering challenges to be the ultimate tools for growth and learning, I thrive in creative and fast-paced environments.
Career
Since 2017: Freelance creative director and brand strategist
Since 2022: UX-lead for AI Start-Up Enneo
2018-2021: Head of brand for German energy marketplace Lition, leading in-house design team
2011-2017: Art director & brand manager for South Africa’s biggest online fashion magazine A Fashion Friend
2014-2015: Lead graphic designer for Africa’s premier clubbing venue ERA Cape Town
2008-2012: Co-founder & creative director of celebrated South African fashion label Undacova Underwear
2005-2008: Graphic designer for South African streetwear label Darkie Clothing

Services
My services include: Brand Consultation, Brand Strategy & Positioning, Brand Identity Design, Brand Voice & Messaging, UI/UX Design, Graphic Fashion. For the most commonly booked packages, please see here
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