Comprehensive Corporate Identity design for electronic music club ERA. Launched in September 2014, ERA has quickly become Cape Town’s prime clubbing venue and stable favorite of lovers of techno, house and affiliated genres. Equipped with one of the world's best club sound systems and cutting edge interior design, the brand needed a bold and compelling visual identity that would live up to the claim that new industry standards in design and technology would be set.
The principal typeface applied throughout the ERA C.I. is Geometria. It can be used in various weights. For flyer designs, the Code font family is often utilized.