Creative direction and production of the African Food Festival Berlin promotional campaign.
The African Food Festival Berlin is a popular, family-friendly biannual cultural event celebrating African cuisine, music and art. Now in it’s third year of existence, the festival organizers have stepped up their marketing drive and needed a new artistic direction that would deviate from the illustration-based artwork of the previous events.
To introduce an enticing update to the existing graphic theme, a colourful and upbeat photographic campaign was created - representative of both Africa and the host city Berlin. With vibrant backdrops, bright pop-color props, fashion and accessories from South African designers and a bold typographic treatment, the campaign evokes the infectious African joie-de-vivre that can also be felt at the event itself.
![](https://cdn.myportfolio.com/7f7d954cc4d2249abd236c1b26c4a77a/0b5d32bb-982a-4dbb-a99a-05aff67cff44_rw_1200.jpg?h=f49a8da14d416dfe5a433e14e586a15b)
![](https://cdn.myportfolio.com/7f7d954cc4d2249abd236c1b26c4a77a/7d9566a5-c3ad-4006-aa16-9cb4467f3925_rw_1200.jpg?h=da5b213cab6d370a069eb29bc1229e5e)
![](https://cdn.myportfolio.com/7f7d954cc4d2249abd236c1b26c4a77a/ee766e86-f9ab-498e-8980-68802a8012ac_rw_1200.jpg?h=519710e02e7000f5ae93836739ea8621)
![](https://cdn.myportfolio.com/7f7d954cc4d2249abd236c1b26c4a77a/6e6db30d-0827-46a6-85e6-d0bdf9bddf14_rw_1200.jpg?h=161c35b3811a0491d93de92b98560737)
![](https://cdn.myportfolio.com/7f7d954cc4d2249abd236c1b26c4a77a/58189d07-34c4-42a0-a27b-7761eb7ea914_rw_1200.jpg?h=29e9471f1369b1f70abaca91b13cf290)
![](https://cdn.myportfolio.com/7f7d954cc4d2249abd236c1b26c4a77a/a86ba2f7-7679-4bf5-8b01-2445f307d540_rw_1200.jpg?h=ee5588f391791832a83e0b1ac2b89f4d)
![](https://cdn.myportfolio.com/7f7d954cc4d2249abd236c1b26c4a77a/fdbab9f1-b361-4e40-b391-5c1bf3533b5b_rw_1200.jpg?h=d3f11910f192889a2bc97920b3d5bd7b)