A Fashion Friend (Reloaded)

Web Design overhaul of South Africa's biggest independent fashion platform A Fashion Friend.
The A Fashion Friend website, which was first launched in October 2011, was given a complete revamp with a fresh and clean new look, revisited content structure and fully responsive layout for better mobile viewing.
An uncluttered and reduced design aesthetic was chosen to replace the previous look, which had relied heavily on texture and depth. The all-white background of the new site provides a clean stage for the magazine’s image-rich content. All navigation elements are kept in a subtle black & white.
Index Page
The Issue Page
Industry Bulletin Board
Main Navigation
Form Styling
Mobile Site: Index Page
Mobile Site: Navigation and Page Layouts

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